These case studies spotlight how thoughtful research, sharp messaging, and human insight helped shape brands and connect with audiences.

💡 Brand recognition

  • Client: Global CPG brand (beverages, condiments, confections)
    Challenge: How to introduce emerging market products to U.S. consumers.
    Approach: Research. Insights. Positioning.
    Result: Developed a tiered flavor framework—starting with familiar tastes, then expanding into bold new offerings.

  • Client: Personal grooming brand
    Challenge: Declining relevance against newer grooming solutions.
    Approach: Research. Insights. Emotional positioning.
    Result: Repositioned hair removal as a symbol of empowerment—being "ready for anything."

  • Client: Denim manufacturer
    Challenge: Reconnect with U.S. Hispanic Gen X audiences amid brand decline.
    Approach: Celebrate Americana and confident self-expression.
    Result: Rolled out a bilingual Gen X campaign, boosting engagement and purchase intent.

📣 Messaging Platforms & Content Strategy

  • Client: Leading beverage and snack brand
    Challenge: Communicate the value of its ERG social impact platform to key stakeholders.
    Approach: Built a 3-pillar messaging strategy delivered via national roadshow and speaker events.
    Result: Increased awareness and message clarity through direct engagement and Q&A sessions.

  • Client: National university
    Challenge: Strengthen alumni relationships through affinity-based engagement.
    Approach: Developed a network centered on professional growth and peer learning.
    Result: Grew the community from 40 to 600 members in two years.