Frequently Asked Questions
-
I help senior leaders make better communications decisions during moments that matter: organizational change, brand transitions, new initiatives and stakeholder challenges. Rather than starting with messaging, I start by understanding the people, priorities and relationships involved, then recommend a strategy grounded in that understanding.
-
Agencies are typically structured to execute campaigns. I work upstream of execution as an advisor, helping leaders decide what to do and why before committing resources. When execution is needed, I can help select and manage the right partners.
-
Most engagements begin with discovery, through research, stakeholder interviews or workshops, followed by strategy development and a clear set of recommendations. Some conclude there; others continue with me as an ongoing advisor through implementation. Scope and timeline are defined together before work begins.
-
Over more than two decades, my clients have included global companies, healthcare organizations, universities and professional services firms. What they have in common isn’t scale or industry. It’s a moment where understanding people, priorities and relationships will determine the outcome.
-
Yes. I’m based in San Antonio, Texas, and work with organizations across the United States, both remotely and on site.
-
Every engagement is scoped to the situation, so I don’t publish standard pricing. After an initial conversation, you’ll receive a clear proposal outlining scope, deliverables and fees before any work begins.
-
With a conversation. Reach out by phone or email and we’ll schedule a brief call to discuss your challenge and whether I’m the right advisor to help.