Enterprise Content Governance: Visa

As Visa’s global digital presence grew, so did the challenge of maintaining a consistent brand experience across hundreds of websites.

What appeared to be a branding issue was actually an organizational one. Different business units were creating and managing content independently, resulting in duplication, inefficiency and an inconsistent customer experience.

Rather than creating new brand standards, we developed an enterprise content management strategy and governance model that established a common framework for managing digital content across the organization.

The approach strengthened brand consistency, reduced duplication and generated more than $500,000 in annual cost savings.

It was a reminder that the visible problem is not always the one that needs to be solved.